My Infographic

I recently got promoted to run the Instagram/social media for my job, which is the clothing store Aerie/American Eagle at Fashion Valley Mall. This has become the biggest part of my life most recently, as there is a ton of planning, creativity and design that goes into creating content for a store, and then executing it in interactive ways for our associates and customers. Since I took over the position in the beginning of October, this assignment was a perfect way for me to detail the growth our Instagram has had in the past month as we’ve utilized new techniques for engagement. Like I’ve mentioned previously, anything to do with design has always fascinated me, so this assignment was extremely fun for me to be creative in executing the information. I included all elements an infographic needs to successfully tell the information, with a headline and byline, analyzed data with labels & using multiple chart formats, as well as short summaries to the relevance of each. In including different ‘blocks’ throughout the page, it makes it easy for the reader to follow the 1,2,3 step process, clearly seeing the number, title, description and chart for each step.